ROAS Calculator

Calculate return on advertising spend and revenue generated for every unit of ad spend.

InputsChange a value to recalculate instantly

Attributed ad revenue

Advertising spend

ResultUpdates as you type

ROAS5.00×

Attributed revenue$25,000

Revenue per $1 ad spend$5

FORMULA & STEPSROAS Calculator — Mathematical Derivation & Steps

1 StepsSequential Calculation Breakdown

Divide revenue by ad spend

Use revenue and advertising spend from the same attribution period.

λ DooMathWork with this calculation

Local · deterministic · optional

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Quick mathNatural-language-style shortcuts for deterministic arithmetic.

Calculator guide

How to use the ROAS Calculator

Calculate return on advertising spend and revenue generated for every unit of ad spend.

01Set inputsChoose values, units and assumptions.

02Apply the modelROAS = Attributed revenue ÷ Advertising spend.

03Read the resultCheck the output against the assumptions before using it.

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Divide revenue attributed to advertising by the advertising spend.

functions

ROAS = Attributed revenue ÷ Advertising spend.

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