Customer Acquisition Cost (CAC) Calculator

Calculate the average sales and marketing cost required to acquire a new customer.

InputsChange a value to recalculate instantly

Acquisition spend

New customers

ResultUpdates as you type

Customer acquisition cost$100

How it worksTransparent math

Calculation details are shown above.

Result breakdownSee the important numbers together

1Customer acquisition cost$100

λ DooMathWork with this calculation

Local · deterministic · optional

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Quick mathNatural-language-style shortcuts for deterministic arithmetic.

Calculator guide

How to use the Customer Acquisition Cost (CAC) Calculator

Calculate the average sales and marketing cost required to acquire a new customer.

01Set inputsChoose values, units and assumptions.

02Apply the modelCAC = Sales and marketing cost ÷ New customers acquired.

03Read the resultCheck the output against the assumptions before using it.

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Divide acquisition-period sales and marketing spend by new customers acquired in the same period.

functions

CAC = Sales and marketing cost ÷ New customers acquired.

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