Customer Lifetime Value (LTV) Calculator

Estimate customer lifetime revenue and gross-profit value from order value, purchase frequency, lifespan and margin.

InputsChange a value to recalculate instantly

Monthly revenue per customer

Gross margin

Monthly churn

ResultUpdates as you type

Estimated customer lifetime40 months

Customer lifetime value$1,600

How it worksTransparent math

Calculation details are shown above.

Result breakdownSee the important numbers together

1Estimated customer lifetime40 months

2Customer lifetime value$1,600

λ DooMathWork with this calculation

Local · deterministic · optional

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Quick mathNatural-language-style shortcuts for deterministic arithmetic.

Calculator guide

How to use the Customer Lifetime Value (LTV) Calculator

Estimate customer lifetime revenue and gross-profit value from order value, purchase frequency, lifespan and margin.

01Set inputsChoose values, units and assumptions.

02Apply the modelRevenue LTV = Average order value × Purchases per period × Customer lifespan. Gross-profit LTV = Revenue LTV × Gross margin.

03Read the resultCheck the output against the assumptions before using it.

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Estimate revenue generated during the expected customer relationship and optionally convert it to gross profit.

functions

Revenue LTV = Average order value × Purchases per period × Customer lifespan. Gross-profit LTV = Revenue LTV × Gross margin.

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